Keyword selector tools

The following are the keyword selector tools mentioned by Dave yesterday in his presentation:

• Overture: Keyword Selector Tool
  
• WordTracker Keywords
  

I used Overture's selector to look at appropriate keywords for MBA Admissions Consulting Services, this is what I found:

MBA Admissions Consulting: 0 searches for April
MBA Admissions Consultant: 43 searches for April

Since Clear Admit' site is optimized for the former (see title tags) we obviously need to make some changes to optimize for the latter! This is a good illustration for writing for the search engine versus the browser of the site. We are a consulting service, BUT potential clients are looking for a consultant!