Subscribe to "search output"

As noted in the syllabus, you are required to subscribe to a keyword (phrase) output from a blog search engine. How to do this is covered in the Marketing Research notes. As I get ready to see the Arctic Monkeys next weekend in Philadelphia (I hope) I subscribed to the keyword phrase "Arctic Monkeys". Two recent blog entries cover this US tour, their San Francisco stop and LA stop.

As you can imagine, without blog search and subscription I would most likely not have seen these reviews.