Topic 7: Digital Economics and Strategy
is available here.
posted by Alex @ 3:17 AM
Wednesday, April 05, 2006
Infotech Applications In Marketing
About this class and the blog
This Class: This course is designed to meet the needs of marketing majors at the University of Delaware by providing them with an understanding of the impact of information technologies on marketing strategies and practice. Students will gain a basic understanding of how the Internet and Information Systems are used in marketing. Here is the syllabus.This Blog: This class blog serves as a tool for communication, as well as the host for the student blogs / projects.
Blog Project: Each student will create a blog and blog this course. Your blog will include articles on blog postings you read from the blogosphere (via your bloglines account) (minimum 4 articles); articles on your wikipedia work (minimum 16 articles); articles on the course material we cover (minumum 4 articles); and articles responding to your team-mates articles (minimum 2 articles)
Wikipedia Project: Each student will sign up for an account on wikipedia. Each student is responsible for updating 4 articles throughout the semester. Each update should also be blogged, and a final blog for each article should discuss the evolution of the article and the reaction from the wikipedia community to the edits.
Subscribe via Bloglines
You can read blogs as independent web-sites (checking them at will) or subscribe to them via an aggregated news reader. The latter allows you to view blogs when you know there is new content, and makes sense when reading multiple blogs and news sources. Subscribing to your teamates' blogs; the blogs I have listed here; a search result from Google Blog Search and this class blog, via an aggregated news reader (in this case Bloglines) is required. In order to subscribe to a site, create an account at bloglines, and copy this blog's address from the browser window to your subscription form in bloglines.
Instructor
That's Alex Brown. If you need to e-mail me, please e-mail alex@udel.edu and include BUAD477 in the subject header.Class Books
For this class we are using the following books:
Course Content
All material is linked to Hackers, Hits and Chats.- Background and History
- How the Web Works
- Quick notes: S 1 - 4
- Consumers Online
- Quick notes: NC 1 - 4
- Organizations Online
- Internet Security: Dave Brown
- Quick notes: S 8
- Law and Privacy
- Blogs a Marketing Tool: Toby Bloomberg
- Quick notes: NC 5 - 9
- Marketing Research Online
- Framework: Free and Engagement
- Personalization
- Quick notes: NC 13 - 15
- Digital Economics and Strategy
- Product
- Product 2: Development
- Price
- Place
- Quick notes: S 5
- Promotion
Articles
- Microsoft free internet voice service challenges Vodafone
- $100 Laptop
- Population Explosion!
- RFID: Sign of the (End) Times?
- Amazon's old customers 'pay more'
- RSS Won the Syndication Battle
- Should you wait for the PS3?
- The Cathedral and the Bazaar
- Lessons from the Browser Wars
- Top Web sites for March 2006: Yahoo!, Microsoft, MSN. MySpace is in top 10.
- Here Comes the iTunes of News
- Living in Dell Time
- Embrace Multichannel Shopping
Google Experiment
We are running an experiment on Google with the keyword loocsixela. Here are the current results.Required Blogs
The following are blogs you are required to subscribe and read for the duration of this course. You will also be responsible for posting x articles to your blog commenting on blog postings from these blogs.- ClickZ Stats
- Dana Vanden Heuvel
- Diva Marketing Blog
- Inside Adwords
- John Batelle's SearchBlog
- Modern Marketing
- Naked Conversations
- Scobleizer - Microsoft Geek Blogger
- Slashdot - News for Nerds
- Tim Berners Lee's Blog
Class Mates' Blogs and Feeds
- Jimmy Asip (H): Blog; Feeds
- Jaime Bozarth (A): Blog; Feeds
- Robert Buehler (D): Blog; Feeds
- Kathleen Chappel (A): Blog; Feeds
- Griff Conti (C): Blog; Feeds
- Brian Corcoran (E): Blog; Feeds
- Nicole Curran (A): Blog; Feeds
- Anson Ellis (D): Blog; Feeds
- Chris Einkauf (F): Blog; Feeds
- Carine Foreman (F): Blog; Feeds
- Scott Golden (B): Blog; Feeds
- Meagan Harbison (E): Blog; Feeds
- Sirint Ieamniramit (A): Blog; Feeds
- Rebecca Jones (E): Blog; Feeds
- Erik Joncas (E): Blog; Feeds
- Scott Kagan (F): Blog; Feeds
- Allison Keegan (D): Blog; Feeds
- Craig Koestler (F): Blog; Feeds
- Bob Levine (B): Blog; Feeds
- Elise Malmud (C): Blog; Feeds
- Mark Mastrandrea (F): Blog; Feeds
- Suzanne Martincavage (B): Blog; Feeds
- Brendan McHenry (G): Blog; Feeds
- Lauren Meyers (C): Blog; Feeds
- Mark Muller (C): Blog; Feeds
- Keith Nemzer (D): Blog; Feeds
- Stephen Orelli (G): Blog; Feeds
- Jackie Roesner (G): Blog; Feeds
- Steven Schluter (G): Blog; Feeds
- Dave Sherman (G): Blog; Feeds
- Hans Tasch (H): Blog; Feeds
- Ryan Vertucci (H): Blog; Feeds
- Stephanie Webb (H): Blog; Feeds
- Deborah Zacher (B): Blog; Feeds
- Lindsey Zucher (H): Blog; Feeds
Skype Schedule
- February 27: Graham Richmond: ClearAdmit
- March 1: Dave Brown: perfiliate
- March 8: Toby Bloomberg: Diva Marketing
- March 13: Mark Hughes*: Buzz Marketing
- March 20: Dana VanDen Heuvel: Pheedo
- April 10: James Cherkoff: Collaborative Marketing
- April 12: Robert Scoble: Scobleizer
- April 19: Dan Baxter*: Dealcatcher
- May 1: Lou Honick* HostMySite
- May 3: Travis Katz: MySpace
- May 8: Gary Spangler*: DuPont
- May 10: David Williams: 360i.com
- May 15: Jason Howard: StudyLink
Other Resources
These resources are useful for creating blogs in general and / or understanding the web better. Most are not necessary for this class, aside from blogger, bloglines and the blog search engines Technorati and Feedster.- Amazon Associates: Become a retailer of pretty much whatever you want, no need to take inventory etc.
- Archive.org: A great site to view the 'history' of a particular web-site's development. Key your company's URL in the search box and see how its web-site has evolved from 'brochureware' to ...
- Bloglines: To subscribe to your feeds, you need an aggregated news reader, bloglines is it!
- Blogger (this platform): This is the platform you use to create your blog. One of the more popular, its a free and hosted solution.
- ClickZ: A great resource for all data regarding the internet.
- Feedster: A search engine that searches 'feeds'. You should include a link to a search result of the company you are following on your blog.
- Flickr: Store your pictures here and the blog them to your blog. Neat solution for those starting out.
- Google: 'nuff said.
- GoogleAdSense: Great contextual advertising program, easy to participate (sign up and grab a piece of code to include in your template).
- GoogleNews: Interesting news source 'aggregator', run entirely by computers.
- Hackers, Hits and Chats: Internet and Marketing Dictionary (I wrote and maintain).
- Learning HTML: Some quick tips.
- MovableType: Another blogger platform, probably prefered by those who can pay.
- Sitemeter: Sign up, add a snippet of code to your blog and you can then track your traffic and referrer URLs (necessary to build community).
- Technorati: Blog search engine, great to use the search to find out what bloggers are saying about your product / company. See feedster (i.e. create a link from your blog to the appropriate search result).
- W3C.org: They create and maintain the web standards, very necessary work!
- Weather.com: Grab some code from here to display your local weather on your blog.
- Wikipedia: Online encyclopedia, will be used extensively for this course, and is linked within Hackers, Hits and Chats
Articles on Blogging
These articles provide the latest insights on blogging. Good background reading for those new to blogging.- The Future of the Blog
- Blogging Resource Handout
- Tapping Into The Blogosphere
- BLOG OPERATORS PICKY ABOUT WHAT ADS THEY'LL ACCEPT
- As blogging grows, companies eye legal pitfalls
- Nothing To Fear From Executive Blogging
- Warning: Your clever little blog could get you fired
- Blogging Is Not Fundamental
- Holes in the Blogosphere?
- CEOs refuse to get tangled up in messy blogs
- Promotional Blogs on the Rise
- Blogs Will Change Your Business
- Bloggers Have Rights Too
- What the Blog?
- Chief humanising officer
- Have a blog, lose your job?
- Microsoft to dominate Blogging sooner than expected...
- Why There's No Escaping the Blog
- Wikipedia.org:Blog
Articles on Feeds
These articles provide the latest insights on RSS feeds. Good background reading for those new to feeds.- Feed the Need: Surveying the Past, Present and Future of RSS
- thefeedfactory RSS. Made Really Simple
- RSS Year in Review
- RSS, not just for blogs any more
- What's RSS?
- Imc2 Plants Flag in RSS Space
- HOW TO KNOW WHAT'S BEING SAID ABOUT YOU ONLINE AND WHY YOU NEED TO BE PARANOID
- Marketing by RSS
- RSS and E-mail Marketing
- Real-Life RSS Marketing
- Wikipedia.org:RSS
Articles on Wikis
These articles provide the latest insights on wikis. Good background reading for those new to wikis.- Anonymous Source Is Not the Same as Open Source
- Congress caught making false entries in Wikipedia
- Wikizon
- Wikibooks takes on textbook industry
- Wikis for Marketing
- Wiki Marketing
- Wikipedia Founder Pitches Openness to Content Managers
- Wikimania
- How To Use Wikis For Business
- WordPress Codex (Wiki Example)
- TaxAlmanac (Wiki Example)
- Wikipedia (MBA)
- Wikis, Weblogs and RSS: What Does the New Internet Mean for Business?
- Los Angeles Times launches editorial wiki
Articles on Search Engine Marketing
These articles provide the insights on Search Engine Marketing (SEM) which includes Search Engine Optimization (SEO). Good background reading for those new to SEM.- How to Maximize Your Return on Investment With Google AdWords
- Google pardons BMW website
- Beginner's Guide to SEO
- SearchEngineWatch
Previous Posts
- Editing your StyleSheets
- Vanity Searches
- Search Engine Experiment: loocsixela
- Quick Update
- Podcast Links from Dana at Pheedo
- Example Exam Questions
- Subscribe to "search output"
- Topic 5 and 6: Marketing Research and Personalization
- Arctic Monkeys and Buzz Marketing: 2%
- Monday: Guest Speaker
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